Monday, March 14, 2011

Bloggers are tenaciously idealistic fools, as they should be

I'd say that the blog is rather dead. You already know that and you're shamelessly yawning. No, don't suppress it! It is perfectly alright. It is commonly known that most blogs are deathly boring. Who has the time to read all those undoubtedly brilliant but tediously long and redundant items? Most blogs have a high yawn-factor. People stop reading at just about this point in any blog post. Whatever I write after this, probably won't be read.

Oh, you're still with me? Wow, I'm flattered. I mean it, because you got past the title and my first paragraph. A well read blog post has a catchy title and is up-front with the conclusion. Whatever is read after the first paragraph is pure bonus. If you're really brilliant, you manage to keep the reader's attention a little while longer. But more often than not, your message has already been brought accross by an army of bloggers before you posted your own message.

You, the tenaciously idealistic, blogging fool , usually won't think of that when you write your master piece. I don't intend to make fun of bloggers (well, just a little bit). Being foolishly idealistic actually is a good thing. The power is in the larger numbers. The more redundant the message, the more important it must be. So, don't hold back, publish that redundant post.

Perhaps you could target your message a little more precisely. The avarage blog is often hard to read on a large portion of the devices used for accessing the internet. For instance, if your post is targetted to business people, aim for best readability on a blackberry: Catchy title plus 5 or 6 sentences top, and start with the conclusion. Say what you want to say first, don't build it up.

Or if your intended audience consists of stay-at-home moms, aim at something Oprah would want to read to them from her show. A post titled "Why flirting with other men and buying shoes makes you happy", would get their attention. Your Oprah style piece ideally fits on a single ipad screen while taking the ad space, easily amounting to 50%, into account. That leaves space for perhaps two paragraphs. Say what you want to say first, don't build it up.

But then again, I am no expert on this topic, because statistics don't lie. This blog is way up there on the list of blogs with a high yawn-factor. I could say that I don't care, because I mostly write for myself. But that would be utter nonsense, because I am also a tenaciously idealistic fool who desperately wants to see the number of page views reach into the tens of thousands.

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